Account Manager

Activation · London, Greater London
Department Activation
Employment Type Full-Time

Role overview

At Right Formula, we create extraordinary activations and innovative campaigns with high impact that has helped deliver award winning work, loyal team members and long-term clients.

The successful candidate must have sports account management experience. This will include extensive knowledge of developing and activating an international sports partnership. Working as part of a small team, the role requires the delivery of sponsorship assets across to a variety of audiences both B2B, B2C and Internal, as well as strategic development, activation execution, budget control and evaluation. Management experience of an account team is desirable, but not essential.

Based in London, this position will require the successful candidate to travel and will report to an Account Director.


  • Manage the development and execution of the strategy as agreed with the client
  • Use knowledge and skills to push the account team and Right Formula to deliver outstanding client servicing
  • Build a ‘trusted adviser’ status directly with the client, building strong relationships and liaising with them on a day-to-day basis at middle to junior management level
  • Ensure retention and growth of the client account

Key Responsibilities

  • Daily liaison and primary interface for clients marketing team, key stakeholders and rights holder
  • Budget creation and management of all global marketing activities for the client · Management and tracking of all contractual partnership assets
  • Manage the design, approval process and documentation of all client collateral with the rights holder, providing guidance on the creative approach and its delivery
  • Creation of regular activation up-date reports, post event reports and end of year evaluation presentations
  • Deliver innovative and effective sponsorship activation strategies and campaigns
  • Pro-active leadership of the account team that encourages best in class performance, develop the team as appropriate, ensure no piece of work is delivered below Right Formula’s high standards and the optimum utilisation of personnel to deliver a profitable account
  • Generate accurate reports and status notifications, including feedback and financial reporting to the Account Director / Head of Partnerships
  • Manage the delivery of projects to a specific schedule and within the agreed budget
  • Develop and pitch fresh and innovative ideas to the client

Skills and Experience

  • A minimum of 4 years’ experience across high-quality client relationship management 
  • A demonstrated understanding of the role sponsorship plays within the marketing mix
  • A persuasive and confident approach to developing and delivering sponsorship activation
  • A solid background in sports marketing or event management
  • Proven track record of building and managing budgets
  • Strong attention to detail and excellent written and oral communication skills
  • Ability to lead and inspire a team with the capacity to manage multiple projects
  • Enthusiasm, energy and an innovative approach to the role
  • The willingness to note relevant trends, learn new skills and develop creative ideas
  • Ability to work independently while delivering high quality work on deadline
  • Creative & passionate about sponsorship, brand experience, technology showcasing
  • Be hungry for the innovative, without forgetting the practical
  • Willingness to work flexible work hours, including weekends
  • Excellent PowerPoint and Excel skills

Thank You

Your application was submitted successfully.

  • Location
    London, Greater London
  • Department
  • Employment Type